Google Ads ROI Calculator
Campaign Metrics
Revenue Metrics
Monthly Revenue
$0
ROAS
0%
ROI
0%
Projected Profit: $0
Success Stories & Case Studies
300% ROAS Improvement for Fashion Retailer
Key Strategies:
- Advanced audience segmentation
- Smart bidding optimization
- Performance Max implementation
Reduced CAC by 45% for SaaS Company
Key Strategies:
- Intent-based keyword targeting
- Landing page optimization
- Conversion tracking enhancement
Expert Tips & Best Practices
Smart Targeting
Focus on high-intent keywords and audiences that show clear purchase signals. Use audience insights to refine targeting continuously.
Implementation Steps:
- Analyze search term reports
- Build custom intent audiences
- Use similar audience targeting
Bidding Strategy
Leverage automated bidding strategies while maintaining control through portfolio bid strategies and campaign-level targets.
Implementation Steps:
- Set clear ROAS targets
- Use portfolio bidding
- Monitor and adjust regularly
Tracking Setup
Ensure accurate conversion tracking with proper attribution modeling and value tracking for better optimization.
Implementation Steps:
- Implement enhanced conversions
- Set up value tracking
- Choose right attribution model
Video Masterclass: ROI Optimization
Quick Navigation
Frequently Asked Questions
A good ROAS target varies by industry and profit margins. For e-commerce:
- Low margin (15-20%): Aim for 300-400% ROAS
- Medium margin (30-40%): Aim for 250-300% ROAS
- High margin (50%+): Can work with 200-250% ROAS
Always consider your specific business metrics and overhead costs when setting targets.
Timeline for ROAS improvements typically depends on:
- Daily budget and data volume
- Current optimization state
- Competitive landscape
Generally, expect initial improvements within 2-4 weeks, with significant results in 2-3 months.
In 2024, automated bidding is recommended for most accounts due to:
- Advanced machine learning capabilities
- Real-time auction signals
- Better performance at scale
However, manual bidding might still be useful for new campaigns or very small accounts with limited data.
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