Google Ads ROI Calculator

Campaign Metrics

Revenue Metrics

Monthly Revenue

$0

ROAS

0%

Industry Avg: 400%

ROI

0%

Projected Profit: $0

Success Stories & Case Studies

E-commerce Success Story
E-commerce

300% ROAS Improvement for Fashion Retailer

Previous ROAS 180%
Achieved ROAS 720%
Time Frame 3 months

Key Strategies:

  • Advanced audience segmentation
  • Smart bidding optimization
  • Performance Max implementation
Read Full Case Study
B2B Success Story
B2B SaaS

Reduced CAC by 45% for SaaS Company

Previous CAC $280
New CAC $154
Time Frame 2 months

Key Strategies:

  • Intent-based keyword targeting
  • Landing page optimization
  • Conversion tracking enhancement
Read Full Case Study

Expert Tips & Best Practices

Smart Targeting

Focus on high-intent keywords and audiences that show clear purchase signals. Use audience insights to refine targeting continuously.

Implementation Steps:

  1. Analyze search term reports
  2. Build custom intent audiences
  3. Use similar audience targeting

Bidding Strategy

Leverage automated bidding strategies while maintaining control through portfolio bid strategies and campaign-level targets.

Implementation Steps:

  1. Set clear ROAS targets
  2. Use portfolio bidding
  3. Monitor and adjust regularly

Tracking Setup

Ensure accurate conversion tracking with proper attribution modeling and value tracking for better optimization.

Implementation Steps:

  1. Implement enhanced conversions
  2. Set up value tracking
  3. Choose right attribution model

Video Masterclass: ROI Optimization

Quick Navigation

Frequently Asked Questions

A good ROAS target varies by industry and profit margins. For e-commerce:

  • Low margin (15-20%): Aim for 300-400% ROAS
  • Medium margin (30-40%): Aim for 250-300% ROAS
  • High margin (50%+): Can work with 200-250% ROAS

Always consider your specific business metrics and overhead costs when setting targets.

Timeline for ROAS improvements typically depends on:

  • Daily budget and data volume
  • Current optimization state
  • Competitive landscape

Generally, expect initial improvements within 2-4 weeks, with significant results in 2-3 months.

In 2024, automated bidding is recommended for most accounts due to:

  • Advanced machine learning capabilities
  • Real-time auction signals
  • Better performance at scale

However, manual bidding might still be useful for new campaigns or very small accounts with limited data.

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