GA4 Migration Updated March 20, 2024 30 min read

Ultimate GA4 Migration Guide 2024

Master your GA4 migration with our comprehensive guide. Learn expert setup techniques, custom event tracking, and advanced reporting features specifically designed for Australian eCommerce businesses.

Setup Guide Event Tracking Reporting Checklist

GA4 Setup Validator

Verify your GA4 implementation and identify potential issues

GA4 Tag

Enhanced Measurement

eCommerce Events

Custom Event Builder

Create and test custom GA4 events for your eCommerce tracking

Event Name

Event Category

Event Value

// Event code will appear here

GA4 Migration Timeline

Phase 1: Setup & Configuration

Create GA4 property
Configure data streams
Set up enhanced measurement
Verify tracking code

Phase 2: Event Implementation

Map existing events
Set up eCommerce tracking
Configure custom events
Test event tracking

Phase 3: Reporting Setup

Create custom reports
Set up dashboards
Configure conversions
Validate data accuracy

GA4 Implementation Methods

Google Tag Manager


// GA4 Configuration Tag
type: Google Analytics: GA4 Configuration
tag_id: G-XXXXXXXXXX
settings: {
  send_page_view: true,
  enhanced_measurement: true
}
trigger: All Pages

Global Site Tag

Universal Analytics vs GA4

Feature	Universal Analytics	GA4
Event Tracking	Category/Action/Label	Flexible Parameters
Cross-Platform Tracking
Machine Learning
Privacy Controls	Basic	Advanced

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Complete Setup & Migration

Custom Event Tracking

Report Configuration

Team Training

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