The Challenge

Our client, a premium fashion retailer in Sydney's Eastern Suburbs, approached us with several critical challenges that were impacting their business growth and profitability.

Low ROAS

150%

Return on ad spend was well below industry average

High CAC

$85+

Cost per customer acquisition

Poor CTR

< 1%

Click-through rate below benchmark

Budget

$15K

Monthly spend with diminishing returns

We were spending more and more on Google Ads but seeing fewer sales. We knew something had to change, but we weren't sure where to start.
- Marketing Manager, Sydney Fashion Retailer

Our Strategic Approach

Our Solution

  • Implementation of Performance Max campaigns
  • Advanced audience signals using first-party data
  • Smart bidding with tROAS strategy
  • Dynamic creative optimization
  • Seasonal campaign calendar

Implementation Timeline

Week 1: Account Audit

  • Historical data analysis
  • Competitor research
  • Customer journey mapping

Week 2: Performance Max Setup

  • Asset group creation
  • Audience signals configuration
  • Product feed optimization

Week 3-4: Campaign Optimization

  • Bid strategy refinement
  • Creative testing
  • Performance monitoring

Technical Implementation

Performance Max Setup

Created 5 distinct asset groups targeting different customer segments based on:

  • Purchase behavior
  • Brand affinity
  • Seasonal preferences
  • Price sensitivity

Audience Strategy

Implemented custom audience segments using:

  • Website behavior data
  • Customer purchase history
  • Email subscriber lists
  • Similar audiences

Product Feed

Optimized product feed with:

  • Enhanced titles and descriptions
  • Custom labels for seasonality
  • Competitive price points
  • High-quality images

Key Optimization Areas

Device Strategy

Bid adjustments based on device performance and user behavior

Location Targeting

Location bid modifiers for high-value suburbs in Sydney

Time Targeting

Day and time parting based on conversion data

Asset Optimization

Regular performance review and creative updates

Results Achieved

Performance Highlights

Within 90 days of implementing our new strategy, we achieved significant improvements across all key metrics:

ROAS Increase

Before 150%
After 675%
450% Improvement

CAC Reduction

Before $85
After $35
59% Reduction

CTR Improvement

Before 0.8%
After 3.2%
300% Increase

Performance Over Time

ROAS Calculator

See how these improvements could impact your business:

Current Monthly Revenue $0
Potential Monthly Revenue $0
Additional Revenue Opportunity $0

Key Performance Insights

Audience Performance

  • 25% higher conversion rate from custom audiences
  • 40% lower CPC for remarketing campaigns
  • 2x higher ROAS from loyal customer segments

Product Performance

  • 35% increase in average order value
  • 50% higher CTR for optimized product titles
  • 3x more conversions for seasonal collections

Geographic Insights

  • 80% of sales from Eastern Suburbs
  • 2.5x higher ROAS in premium locations
  • 45% lower CAC in targeted suburbs

Key Learnings

Embrace Automation

Performance Max campaigns, when properly configured with high-quality assets and strong audience signals, can significantly outperform traditional campaign structures.

  • Set clear performance targets
  • Provide quality creative assets
  • Use first-party data signals

Audience First

Understanding and segmenting your audience based on behavior, purchase patterns, and demographics is crucial for campaign success.

  • Create detailed customer personas
  • Use custom audience lists
  • Test different segments

Data-Driven Decisions

Regular monitoring and optimization based on performance data leads to continuous improvement in campaign performance.

  • Track key metrics daily
  • Adjust based on data insights
  • Test and iterate regularly
The results have been transformative for our business. We're now able to scale our ad spend while maintaining profitability. The ROI has exceeded our expectations.
Client testimonial author
James Wilson CEO, Sydney Fashion Retailer

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Ra Srour - Digital Marketing Expert

Ra Srour

Google Ads Expert with 15+ years of experience helping Australian eCommerce businesses scale their revenue through PPC advertising.

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